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Norwegian Reward - Our Story

From the creation of CashPoints to building a loyalty program with over 10 million members, see the story of Reward and our journey to help you get even more from flying Norwegian.

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2007

CashPoints were born

Our journey began by setting up and introducing Norwegian's very own currency, CashPoints. At first, CashPoints were only available in Norway and the way to earn them was by paying for items with a Bank Norwegian credit card.

What are CashPoints? 2007
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2009

Program open to everyone

Norwegian's free loyalty program officially opened and Reward began offering memberships.

2009
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2011

Launch of the Norwegian Reward site

We created our first website – available in Norwegian only at that time – and began to enlist our more partners, including the popular Norwegian mobile phone company, Talkmore.

2011
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2011

1 million members

Our loyalty program took off at a great speed and soon we reached our first major milestone of a million members. Over time we made the program available in more languages and in more countries.

2011
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2011

Launch of the Reward eShop

We continued adding more partners to our sites and set up our own online shopping portal, the Reward eShop, so members could earn CashPoints in everyday life, not only while travelling.

Visit the Reward eShop 2013
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2015

Rewards introduced

Soon it was time to give our members access to even more exciting features, and we launched our frequent flyer benefits called 'Rewards'.

Learn more about Rewards 2015
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2015

Norwegian gift cards available

The same year, we also began giving everyone the chance to give the gift of travel, with the introduction of Norwegian CashPoint gift cards.

Buy a gift card 2015
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2016

Reached 5 million members

In 2016, we hit another milestone and celebrated reaching 5 million members with one of our exciting competitions, giving members the chance to win a dream trip.

See competitions 2016
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2016

Over 30 partners

By this time, we also had more than 30 different partnerships across a range of industries, from hotels and car rentals to energy contracts and insurance, meaning even more opportunities for members to earn CashPoints.

See all our partners 2016
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2016

1st Freddie Award

In 2016 we won our first Freddie Award for Best Up-and-Coming Loyalty Program, Europe & Africa. The Freddies are like 'The Oscars' of the travel loyalty industry, and mean a lot to us as it's the members who vote for the best programs.

See all our awards 2016
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2017

Launch of Reward Family

The very next year we released another new feature: the Family Account. Members could now pool all their CashPoints with their family and friends and spend them on their next trip together.

More about Family Accounts 2017
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2017

More Freddie Awards!

We won the big one: Airline Program of the Year, Europe & Africa. We also took home the award for Best Affinity Credit Card together with Bank Norwegian.

Read more 2017
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2017

The Reward Blog

In late 2017 we launched the Norwegian Reward Blog, which offers travel tips and inspiration, destination guides, and info on how to maximise your CashPoint earnings.

See travel inspiration 2017
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2018

Christmas Countdown takes the win

Every year since 2013 we run a big advent calendar-style campaign, whereby Reward members can play daily games, win thousands of CashPoints, enjoy special partner offers and get discounts on flights. In 2018, our festive promo bagged us the Freddie for Best Campaign, Europe & Africa.

Read more 2018
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2019

10 million members

2019 not only saw us win three more awards, including the Freddie for Program of the Year, Europe & Africa for the third consecutive year, but we also reached a whopping 10 million members!

Read more 2019
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2019

Record-breaking win

Despite turbulent times during the COVID-19 pandemic when the majority of Norwegian’s aircraft were grounded, we managed to pick up four Freddie Awards – a new record for the program. We also helped members by offering CashPoints as travel credit for cancelled flights and extending the expiration and validation period for Rewards.

2020