Norwegian Reward Named Airline Loyalty Program of the Year for the Third Consecutive Year
Date: 26 April 2019
Norwegian Reward has been named Program of the Year - Europe & Africa for the third consecutive year at the 2019 Freddie Awards, held in on 25 April in Dallas, Texas.
The Bank Norwegian credit card also picked up the award for Best Loyalty Credit Card in the Europe and Africa category.
“It is such an honour to once again be named Program of the Year at the Freddie Awards. We work hard to offer our members a loyalty program that is designed to give them true value, and which is easy to understand and benefit from. And we will continue to do so as we are welcoming 150,000 new members every month,” said Brede Huser, Chief Marketing and Sales Officer.
Norwegian Reward was also nominated for four more awards: Best Airline Redemption Ability; Best Airline Promotion; Best Airline Customer Service; and Best Airline Elite Program – all for the Europe & Africa region.
The Freddie Awards were introduced in 1988 by InsideFlyer magazine’s Publisher and Editor Randy Petersen. They’re named in honour of Sir Freddie Laker, founder of Britain’s first all-jet air carrier, Laker Airways Limited, which became the largest individually and privately-owned airline in the world.
Petersen wanted to pay tribute to Laker’s pioneering marketing efforts and competitive spirit, creating the awards to recognise the world’s most outstanding frequent travel programs.